Comments on: Sandwich Making Muda http://lssacademy.com/2009/03/19/sandwich-making-muda/ Lean Manufacturing, Six Sigma, Lean Six Sigma, and Kaizen Wed, 01 Feb 2012 21:21:25 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Scott Sorheim http://lssacademy.com/2009/03/19/sandwich-making-muda/comment-page-1/#comment-3083 Scott Sorheim Fri, 20 Mar 2009 14:39:09 +0000 http://lssacademy.com/?p=1150#comment-3083 Marketing change? ...in the name of a "better" user experience or appearance with the colorful paper and new container. And we're they delivering any new "value" with this process? It actually even sounds like more of a pain for the customer. I get frustrated with the amount of packaging at a lot of places, especially if you're going to eat in and unwrap it as soon as you get to your table anyway. Sounds like they did a focus group, got some feedback, and ran with it...not unlike the recently botched Tropicana change. (side note...not trying to rant on marketing here...just speculating that's what initiated the change) Marketing change? …in the name of a “better” user experience or appearance with the colorful paper and new container.

And we’re they delivering any new “value” with this process? It actually even sounds like more of a pain for the customer. I get frustrated with the amount of packaging at a lot of places, especially if you’re going to eat in and unwrap it as soon as you get to your table anyway.

Sounds like they did a focus group, got some feedback, and ran with it…not unlike the recently botched Tropicana change.

(side note…not trying to rant on marketing here…just speculating that’s what initiated the change)

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