I absolutely love to watch people. And I don’t mean watch in a creepy kind of way…
I mean I love to watch people work and do their jobs.
Well, today I was getting some lunch at a restaurant I often go to and I noticed they had implemented a process change.
Back in the day
In the “old days” the process they followed to make and package a sandwich went something like this. Note: I’ve marked what I consider to be value added (VA) and non value added (NVA).
- The employee asked me what I wanted (VA)
- The employee immediately started to make the sandwich (VA)
- The employee grabbed the Styrofoam box that was at point of use (NVA)
- The employee placed sandwich in box and closed it (VA)
- The employee handed me the box (VA)
- I paid
It was a pretty good process – with 4 of the 5 steps being VA – from my perspective as a customer.
Out with old, in with the new
Well, today, I noticed the line was moving extra slow. When I finally got up there I could sense the employees were frustrated. I, as you can imagine, watched to see if I could figure out why.
It didn’t take me long to figure out why. Here was the new process this same guy I’ve ordered from for over a year went through to make and package my sandwich.
- The employee asked me what I wanted (VA)
- The employee wrote down what I wanted on a piece of paper (NVA)
- The employee started to make my sandwich (VA)
- The employee grabbed some foil like paper and wrapped my sandwich up (NVA)
- The employee grabbed the new little open topped cardboard container they were now using (NVA)
- The employee placed some colorful paper in the bottom of the container (NVA)
- The employee placed my nicely wrapped sandwich in the container (VA)
- The employee grabbed a paper bag (NVA)
- The employee placed the container into the paper bag (NVA)
- The employee taped the piece of paper onto the bag (NVA)
- The employee handed me the paper bag (VA)
- I paid
Yikes. This new process now has 12 steps! OK, OK… maybe I could have combined some of these… but of these steps again only 4 were value added.
Cost Savings?
I am not quite sure what caused this change. Perhaps there are material cost savings, but I find that hard to believe since there are more “parts” involved.
Perhaps there are environmental benefits, which of course, are a good thing.
But all I know, from my perspective as a customer, this “new” process has tons of muda, or waste, in it. And it makes me want to go somewhere else for my sandwich now.
And the worst part of all? I think it’s a pretty safe bet none of the employees tasked with actually delivering value to the customer were involved in, or asked about, this process change.
How do I know that? Well, I don’t for sure… but one thing was definitely missing from the guy’s face that made me my sandwich – a smile.
What do you think?
Do you have any idea why they made this change? And if it were for a good reason like to be more environmentally conscious, how else could they have done it? What would you do if you ran this restaurant?
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Marketing change? …in the name of a “better” user experience or appearance with the colorful paper and new container.
And we’re they delivering any new “value” with this process? It actually even sounds like more of a pain for the customer. I get frustrated with the amount of packaging at a lot of places, especially if you’re going to eat in and unwrap it as soon as you get to your table anyway.
Sounds like they did a focus group, got some feedback, and ran with it…not unlike the recently botched Tropicana change.
(side note…not trying to rant on marketing here…just speculating that’s what initiated the change)